Aaron Bacon wrote this book because his company talks with people daily that ask for help with a website, social media and marketing simply because no one ever took the time to show them how. Stories of frustration because a website was not utilized to help grow conversion rates and users. In addition to managing their website, often people have no clue about their website performance or analytics that will help them gage their current and future visitors.
Poorly managed marketing companies and design firms think if they can make things look difficult and hard to understand the client is more likely to suffer through the relationship. However, with this book, you will have access to the same resources as those companies and will learn how to manage your own marketing and discover that its not overwhelming.
So if you haven’t come to figure this out yet, this book will teach you how to get started and go at it on your own. Why would the owner of a successful marketing company provide the tools and knowledge that his team uses on a daily basis and risk losing your business? The answer goes right back to the core of who Aaron Bacon is and why he started his company. We are all people seeking to create successful relationships with others through a positive web experience. That doesn’t mean we have to do everything or treat a person or organization as if they do not have the ability to do it on their own. You should have a positive outlook on how you market to your audience whether or not you do this on your own or pay someone to do it for you.
Having an overall understanding on how the internet works and how your website communicates with the web and its users will greatly strengthen your online presence. Whether you have an established company or are starting a new venture, your website is a window to your community. Understanding how people search, arrive and interact with your website will change how you manage your website, publish information and market your brand.
Aaron Bacon wrote Sexy Marketing… because he believes individuals should feel empowered to manage their website and marketing. He knows that this book has the resources that you can use as you are building out your brand or updating your marketing.
